We have chosen a premium pricing strategy for our product. The reason is simply because we feel that our perfume is high quality and we want our customers to see it the same way. Consumers associate high prices with quality and we believe having a premium price will improve Sensuality`s brand identity in our market. For retail pricing we think our product should sell between $200-$250 per 100ml bottle. We determined this by observing the typical retail pricing of other high-end perfumes (BLACK ROSETTE retails at $230).